Key findings
- Information increases willingness-to-pay for biofortified varieties when bundled with simple preparation demos.
- Intra-household allocation shifts toward children only when mothers control retail purchases; joint decision rules matter.
Program design
Biofortification programs often track adoption at the plot level. We show intra-household pathways determine micronutrient intake gains even when adoption rates look similar across villages.
Experiments
Choice experiments vary price, labeling, and recipe cards. Follow-up consumption modules link stated preferences to revealed allocation during school holiday periods.